BRIEF: Write incredibly engaging and hilarious copy about holiday apparel for a 15-second spot.
THE CHALLENGE: There were time constraints and strict needs for the content.
WHAT WORKED: The humor and scale of the writing.
BRIEF: Create hilarious lifestyle series featuring clothes sold in VFILES storefront in SOHO and online.
THE CHALLENGE: We were bringing in a new way to product place. It was fun, but we were sure it would work, but we had faith in the writing and the idea. In the end, sales increased!
I worked with VFILES for years on multiples series featuring their clothes.
BRIEF: I worked on the their e-commerce website writing copy. I also worked on their social media and videos.
BRIEF: Create the T Shirt Commercial to end all T-Shirt Commercials.
I wrote, directed and starred in this satirical infomercial.
BRIEF: Write hilarious scenarios and script for a multi-masking/multi-tasking day at Allure Magazine.
BRIEF: I was asked to write, direct and star in a branded content web series that would speak to the BB Dakota Girl. It was an honor to depict someone who had flaws, but with the help of BB Dakota, still looked great.
BRIEF: Write lines on behalf of America’s Wild Horses as America’s Unicorns so to will appeal to the voting public for OOH and social media.
I got to come up with a tone of taglines over my tenure at Impossible Foods. I was very proud to see those big lines up on billboards and posters.
During my tenure at Impossible Foods I worked on social media doubling their followers from 50K to 100K+! Below are some of my favorite posts.
I worked with creative, strategic and leadership teams to develop these concepts and lines.
BRIEF: Build a campaign around Impossible Foods’ noble mission of making people appreciate all the special things we get to have on Earth that no other planet does.