OLD NAVY

BRIEF: Write incredibly engaging and hilarious copy about holiday apparel for a 15-second spot.

THE CHALLENGE: There were time constraints and strict needs for the content.

WHAT WORKED: The humor and scale of the writing.

WHAT THE F*SHION

VFILES

BRIEF: Create hilarious lifestyle series featuring clothes sold in VFILES storefront in SOHO and online.

THE CHALLENGE: We were bringing in a new way to product place. It was fun, but we were sure it would work, but we had faith in the writing and the idea. In the end, sales increased!

I worked with VFILES for years on multiples series featuring their clothes.

Watch all 6 episodes here!

HOOD BY AIR

HOOD BY AIR

BRIEF: I worked on the their e-commerce website writing copy. I also worked on their social media and videos.

BB DAKOTA

BB DAKOTA

BRIEF: I was asked to write, direct and star in a branded content web series that would speak to the BB Dakota Girl. It was an honor to depict someone who had flaws, but with the help of BB Dakota, still looked great.

Watch all 6 eps here!

POS & OOH

POS & OOH

I got to come up with a tone of taglines over my tenure at Impossible Foods. I was very proud to see those big lines up on billboards and posters.

OOH
OOH, Chicago
POS, at Impossible Locations, Nationwide

SOCIAL MEDIA

SOCIAL MEDIA

During my tenure at Impossible Foods I worked on social media doubling their followers from 50K to 100K+! Below are some of my favorite posts.

I worked with creative, strategic and leadership teams to develop these concepts and lines.

These messages were from real callers!
View this post on Instagram

Let a plant make you dinner. #ImpossibleFoods

A post shared by Impossible Foods (@impossible_foods) on

MISSION EARTH

MISSION EARTH

BRIEF: Build a campaign around Impossible Foods’ noble mission of making people appreciate all the special things we get to have on Earth that no other planet does.

Pat Brown, The Founder Impossible Foods with our Astronaut
The ‘Impossible Times’