Below are just some of the brands which I’ve worked on teams writing, developing and brainstorming brand guidelines, tone of voice, pitching holistic concepts, activations and writing customer-facing copy. To view work please email me at caseyjaneellison@gmail.com
BRIEF: Write a comedic script for the concept of “Round Up and Donate” for Lyft.
I worked with the team in the early stages of this concept.
BRIEF: Create a 360 campaign to announce White Castle going nationwide with the Impossible Slider.
THE CHALLENGE: We wanted to share the core mission of the Impossible Burger without losing all the fun. More than just giving ‘the medicine’ we wanted to turn it into the spoon full of sugar. It’s a complex operation to do so, but we shared a greater message in such a fun episodic.
LINE: “Only On Earth” by me
The Only On Earth launch culminated in Detroit at the Only On Earth Concert featuring Dej Loaf, Royce Da 5,9 and of course, Wu Tang!
