WU TANG X IMPOSSIBLE FOODS X WHITE CASTLE
BRIEF: Create a 360 campaign to announce White Castle going nationwide with the Impossible Slider.
THE CHALLENGE: We wanted to share the core mission of the Impossible Burger without losing all the fun. More than just giving ‘the medicine’ we wanted to turn it into the spoon full of sugar. It’s a complex operation to do so, but we shared a greater message in such a fun episodic.
LINE: “Only On Earth” by me
The Only On Earth launch culminated in Detroit at the Only On Earth Concert featuring Dej Loaf, Royce Da 5,9 and of course, Wu Tang!