WORK

COPYWRITING

As an established comedian and artist, I love bringing that voice to brands. I am a writer for both ideating and communicating big picture as well as for costumer-facing projects. I’ve worked cross-functionally with brands like Impossible Foods, Hood By Air, Vfiles, L’Oreal and Lyft. Below include projects from 360 campaigns, radio and tv spots, social media, video online, technical writing, e-commerce and point of sale. Enjoy!

IMPOSSIBLE FOODS

Lead Copy: headlines, concepts, radio/TV scripts, OOH, POS, 360 campaigns, social media, online video, website and technical copy.

ONLY ON EARTH CAMPAIGN

OOH, Impossible Foods

When White Castle launched nationwide with the Impossible Slider, Wu-Tang came on board to launch the “Only on Earth” campaign which spanned online video, OOH, and social media. I worked with the team on developing this critically acclaimed concept. The four-part series was released last year and we launched in Detroit with the Only on Earth concert. “Only on Earth” was a line I was particularly proud of. Enjoy all 4 episodes below!

Website here!

Read more about “Wu Tang in Space Eating Impossible Sliders” here!

MISSION EARTH

Read more about “The Return” here!

EXPERIENTIAL

SOCIAL MEDIA

I’ve worked with brands on their social media developing their voice and tone holistically as well as day-to-day. At Impossible Foods, during my tenure, we went from 50k to over 100k.

Earthlings could call in with questions about anything from the meaning of life to when the Impossible Sliders were dropping. They did, by the the thousands and we released the questions and answers in Wu Tang in Space Eating Impossible Sliders.
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Let a plant make you dinner. #ImpossibleFoods

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“Let a Plant Make You Dinner” was a line I was proud of.
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Do you have an Impossible Love Story? Everybody does.

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OOH AND POS

OOH for National Restaurant Association, Chicago, IL. 2018
POS, Impossible Foods

L’OREAL X ALLURE

Lead copy on Multitasking Multimasking Monday at Allure script.

Read more and watch full video here!

HOOD BY AIR

Copywriting and concepts for online store, social and online video.

BB DAKOTA CAMPAIGN

Series Creator, Writer, Director: script writing and website and technical copy for online store.

Enjoy all six episodes here!

WHAT THE F*SHION

Series Creator, Writer: scriptwriting.

Enjoy all six episodes here!

SAVE AMERICA’S UNICORNS

Copy and concepts for social media and OOH

Learn more about Save America’s Unicorns here!

CASEY IS YOUR CULT

Casey T-Shirt Commercial, 2014

I wanted to sell my own T-Shirt so I took it upon myself to comment on what T-Shirt culture was and is still doing to sell them.