As an established comedian and artist, I love bringing that voice to brands. I am a writer for both ideating and communicating big picture as well as for costumer-facing projects. I’ve worked cross-functionally with brands like Impossible Foods, Hood By Air, Vfiles, L’Oreal and Lyft. Below include projects from 360 campaigns, radio and tv spots, social media, video online, technical writing, e-commerce and point of sale. Enjoy!
Lead Copy: headlines, concepts, radio/TV scripts, OOH, POS, 360 campaigns, social media, online video, website and technical copy.
ONLY ON EARTH CAMPAIGN
When White Castle launched nationwide with the Impossible Slider, Wu-Tang came on board to launch the “Only on Earth” campaign which spanned online video, OOH, and social media. I worked with the team on developing this critically acclaimed concept. The four-part series was released last year and we launched in Detroit with the Only on Earth concert. “Only on Earth” was a line I was particularly proud of. Enjoy all 4 episodes below!
I’ve worked with brands on their social media developing their voice and tone holistically as well as day-to-day. At Impossible Foods, during my tenure, we went from 50k to over 100k.
OOH AND POS
L’OREAL X ALLURE
Lead copy on Multitasking Multimasking Monday at Allure script.
HOOD BY AIR
Copywriting and concepts for online store, social and online video.
BB DAKOTA CAMPAIGN
Series Creator, Writer, Director: script writing and website and technical copy for online store.
WHAT THE F*SHION
Series Creator, Writer: scriptwriting.
SAVE AMERICA’S UNICORNS
Copy and concepts for social media and OOH
CASEY IS YOUR CULT
I wanted to sell my own T-Shirt so I took it upon myself to comment on what T-Shirt culture was and is still doing to sell them.